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GHODESWAR, B.M.

 

B.Sc., Nagpur University, Nagpur, India
M.B.A. (Marketing), Osmania University, Hyderabad, India
Ph. D. (Marketing), Osmania University, Hyderabad, India

 

Professor, Marketing Area


Area of Expertise

  • Marketing Management

  • Business-to-Business Marketing

  • Consumer Behaviour

  • Brand Management

  • International Marketing


Projects

Completed the following Research Project:

“CSR Initiatives in Empowering Low-Income Communities”, under Teaching and Research Fellowship awarded by British Council tenable at International Centre for Corporate Social Responsibility, University of Nottingham for a period of three months commencing May 3, 2007.

 


Publications

 I. Chapters in Books
 

1) "Winning Markets through Effective Customer Relationship Management" published in a Book on "Customer Relationship Management", edited by Jagdish N. Sheth (Emory University, USA), Atul Parvatiyar (Institute of Customer Relationship Management, Atlanta, USA), and G. Shainesh (MDI, Gurgaon), Tata McGraw Hill, 2000, pp.71-78.

2) "Gaining Marketing Advantage through Superior Customer Value" published in a book on "Delivering Service Quality", edited by M. Raghavachari (Center for Services Research and Education, Rensselaer Polytechnic Institute, Troy, New York, USA) and K. V. Ramani (IIM,Ahmedabad), MacMillan, 2000, pp. 42-49.

II. In Peer Reviewed Journals / Periodicals


Ghodeswar B.M. (2008), “Building Brand Identity in Competitive Markets: A Conceptual Model”, Journal of Product and Brand Management, Vol. 17 No. 1, pp. 4-12.

Ghodeswar B.M., and Vaidyanathan J. (2008), “Business Process Outsourcing: An Approach to Gain Access to World Class Capabilities”, Business Process Management Journal, Vol. 14 No. 1, pp. 23-38.

Ghodeswar B.M. (2007), “Consumer Decision-Making Styles Among Indian Students”, Alliance Journal of Business Research, Vol. 3, Spring 2007, pp. 36-48.

 

Ghodeswar B.M., and Vaidyanathan J. (2007), “Organisational Adoption of Medical Technology in Healthcare Sector”, Journal of Services Research, Vol. 7 No. 2, pp. 57-81.

 

Ghodeswar B.M., and Vaidyanathan J. (2006), “Adoption of Medical Technology by Hospitals: A Review of Innovation Attributes and Conceptual Model of the Resulting Service”, World Review of Science, Technology and Sustainable Development (WRSTSD), Vol. 3 No. 4, pp. 362 – 380.

 

Ghodeswar B.M. (2006), “Customer Connections: A Key Advantage in Life Insurance Sector”, Yogakshema, a monthly publication of Life Insurance Corporation of India, Vol. 50, No. 9 (September 2006), pp. 22-24 and 50.

 

Ghodeswar B.M. (2002), "Gaining Customer Loyalty through Superior Service", published in SEARCH, a monthly business periodical published by Tata Infomedia Ltd., February 2002, Vol.2, No. 2, pp. 72-74.

 

Ghodeswar B.M. (2001), "Winning Markets through Effective Customer Relationship Management", an abridged version, A&M, 30 April 2001, pp.60-61.

 

Ghodeswar B.M. (2000), “Innovations in Customer Service: The Key to Business Success”, Journal on Management and Labour Studies, Vol. 25 No. 3, XLRI, Jamshedpur, pp. 170-176.

Ghodeswar B.M., and Swaminathan K. (2000), “Know Your Customer”, Indian Management, a monthly Journal of All India Management Association, New Delhi, Vol. 39 No. 12, pp. 43-48.

 

Ghodeswar B.M. (2000), “Customer Relationship Management: A Perspective”, Udyog Pragati (quarterly journal of National Institute of Industrial Engineering, Mumbai, India), Vol. 24 No.3, pp. 21-27.

 

Ghodeswar B.M. (2000), "Customer Driven Approach for Marketing Effectiveness" published in ANALYTIQUE, a quarterly publication of Bombay Chamber of Commerce and Industry, Mumbai, October-December 2000, pp.10-21.

 

Ghodeswar B.M. (1999), “Achieving Excellence in Customer Service”, Udyog Pragati (quarterly journal of National Institute of Industrial Engineering, Mumbai, India), Vol. 23, No. 3, pp. 1-10.

 

Ghodeswar B.M. (1991), "Growth and Prospects of Small Scale Industries”, Quarterly Economic Report, Oct.-Dec. 1991, pp. 29-37, New Delhi.

 

Ghodeswar B.M. (1990), "Importance of Marketing Research to Small Scale Industries” Laghu Udyog Samachar, January 1990, pp. 6-8, New Delhi.

 

III. Recent Presentations in International Conferences/ Workshops/Seminars
 

"International Marketing Strategy: A New Perspective", paper presented in 26th World Marketing Congress held at New Delhi, 13-16 February, 1999 and published in WMC proceedings.

 

"Innovations in Customer Service: A Key to Business Success", paper presented in "International Workshop on World Class Marketing: Destination 2000", organized by North American Society of Marketing Educators from India (NASMEI), USA; at XLRI, Jamshedpur on 1-3 October, 1999.

 

"Gaining Marketing Advantage Through Superior Customer Value", paper presented in "International Conference on Delivering Service Quality: Managerial Challenges for 21st Century", organized by Indian Institute of Management, Ahmedabad and Center for Services Research and Education, Rensselaer Polytechnic Institute, Troy, New York, USA; held at IIM, Ahmedabad on 28-29 December, 1999 and published in proceedings.

 

"Winning Markets Through Effective Customer Relationship Management", paper presented in International Conference on Customer Relationship Management; Emerging Concepts, Tools, and Applications, organised by Institute of Customer Relationship Management, Atlanta, USA and Management Development Institute at Gurgaon, 24-25 November, 2000 and published in proceedings.

 

"Designing Marketing Strategy in Competitive Environment: Customer Focus is the Key to Success", paper presented in International Conference on Global Business and Economic Development, at Bratislava (Slovakia), organised by Montclair State University, New Jersy, USA and Comenius University, Bratislava, Slovakia, 7-10 November, 2001 and published in proceedings.

 

"Marketing Strategy for High-Tech Products: An Approach", paper presented in International Conference on Marketing of Technology Oriented Products and Services, organized by Center for Software Services Management, IIM, Bangalore; DuPree College of Management, Georgia Tech, Atlanta, USA; and Marketing Science Institute, USA on December 27-28, 2002 at IIM, Bangalore and published in proceedings.

 

"International Expansion Strategies for Indian Companies: Select Case Studies", paper presented in International Conference on Globalisation and India: Addressing the Challenges, organized by The Academy of International Business (AIB), University of Hawaii, USA and Sailesh J. Mehta School of Management, IIT, Mumbai on January 31 to February 2, 2003 at IIT, Mumbai and published in proceedings.

 

"An Approach to Brand Building in Indian Markets", paper presented in National Seminar on Building Brands in Indian Markets organized by Indian Institute of Management, Kozhikode in association with All India Council of Technical Education (AICTE) on 13th and 14th December 2003 at IIM, Kozhikode and published in proceedings.

 

“Linking Organisational Capability and Business Performance” (jointly authored with Mr. Jayant Brahmane), presented in International Conference on Marketing in the Age of Convergence organized by Indian Institute of Management, Kozhikode on 7-8 January 2006. 

 

“Customer Expectations of Service Quality in Financial Services Sector”, presented in 10th International Conference on Global Business and Economic Development organized by Society for Global Business & Economic Development, Montclair State University, New Jersey, USA and Ryukoku University at Kyoto, Japan from 8th to 11th August 2007.


IV. Recent Articles in Newspapers/Business Magazines:

 

A series of articles have been published in Indian Newspapers and Magazines. A total of 17 articles have been published in Financial Express, Mumbai.

 

V. Other Publications

 

Edited four Special Issues of UDYOG PRAGATI (a quarterly publication of NITIE) on following themes :

MARKETING, July-Sept. 1998.

EXCELLENCE IN CUSTOMER SERVICE, July-Sept. 1999.

NEW DIRECTIONS IN MARKETING: IMPACT OF INFORMATION TECHNOLOGY, July-Sept. 2000.

MARKETING, April-June 2003.
 


Teaching and Training

Work Experience

Professor, Marketing Area, National Institute of Industrial Engineering (NITIE), Mumbai, India, 2006 to date.

Associate Professor, Marketing Area, National Institute of Industrial Engineering (NITIE), Mumbai, India, 2000-2006.

Assistant Professor, Marketing Area, National Institute of Industrial Engineering (NITIE), Mumbai, India, 1996-2000.

Assistant Director, Industrial Management and Training, Small Industries Development Organisation, New Delhi, India, 1990-1996.

Small Industry Promotion Officer, Industrial Management and Training, Small Industries Development Organisation, New Delhi, India, 1982-1990.

Technical Supervisor, Central Research Institute, Kasauli, India, 1978-1982.

Teaching

Teaching following courses in the field of marketing in post-graduate programs (equivalent to MBA/M. Tech.)

 

1. Marketing Management
2. Business Marketing / Industrial Marketing
3. Consumer Behaviour
3. Brand Management
4. International Marketing

Management Development Programmes

1. Marketing Strategy in Competitive Environment
2. Customer Service Management
3. Strategic Marketing

Company Based Programmes

Conducted Company Specific Programs of short duration (upto 5 days) for many companies. A few of them are:

  • "Management Orientation" for Bharat Heavy Electricals Ltd, Bhopal

  • "Marketing Strategy" for Bombay Chamber of Commerce & Industry, Mumbai

  • "Strategic Management" for Indianoil Management Academy, Haldia

  • "Strategic Marketing Management" for Bharat Heavy Electricals Ltd, Bhopal

  • "Managerial Excellence for Sales Personnel" for Alkem Laboratories, Mumbai

  • "Marketing Strategy" for Asian Paints, Mumbai

  • "Marketing Strategy" for National Stock Exchange-IT Ltd., Mumbai

 

Academic/ Administrative responsibilities handled

 

  • Professor-in-Charge, Information, Publications and Publicity Cell, NITIE, 2000-2001.

  • Editor, Udyog Pragati (a quarterly journal of NITIE), 2000-2001.

  • Chairman, NITIE Officers Club, 2001-2003.

  • Honorary Secretary, NITIE Alumni Association, 2000-2003.

  • Member, NITIE Library Committee, 1998 to 2006.

  • Member, NITIE PGP (Post-Graduate Programme) Committee, 1998-2003 and 2007 to date.

  • Member, NITIE BOR (Board of Research) Committee, 2007 to date.

 

Visiting Assignments

 

Visiting Professor of Marketing, School of Management, Asian Institute of Technology, Bangkok, Thailand on deputation and faculty secondment by the Ministry of Human Resource Development, Government of India, for teaching Master’s level courses in marketing during 2007.

 

Visiting Scholar, Nottingham University Business School, University of Nottingham, Nottingham, UK, under Research Fellowship awarded by British Council for research in the field of Corporate Social Responsibility during 2007.

 

Membership of Professional Bodies

Member, Hyderabad Management Association, Hyderabad
Member, Academy of International Business (AIB), University of Hawaii, USA

  


Conferences and Seminars

 

  • 26th World Marketing Congress held at New Delhi, 13-16 February, 1999.

  • International Workshop on World Class Marketing: Destination 2000, organized by North American Society of Marketing Educators from India (NASMEI), USA; at XLRI, Jamshedpur on 1-3 October, 1999.

  • International Conference on Delivering Service Quality: Managerial Challenges for 21st Century", organized by Indian Institute of Management, Ahmedabad and Center for Services Research and Education, Rensselar Polytechnic Institute, Troy, New York, USA; held at IIM, Ahmedabad on 28-29 December, 1999.

  • International Conference on Customer Relationship Management; Emerging Concepts, Tools, and Applications, organised by Institute of Customer Relationship Management, Atlanta, USA and Management Development Institute at Gurgaon, 24-25 November, 2000.

  • International Conference on Global Business and Economic Development, at Bratislava (Slovakia), organised by Montclair State University, New Jersy, USA and Comenius University, Bratislava, Slovakia, 7-10 November, 2001.

  • International Conference on Marketing of Technology Oriented Products and Services, organized by Center for Software Services Management, IIM, Bangalore; DuPree College of Management, Georgia Tech, Atlanta, USA; and Marketing Science Institute, USA on December 27-28, 2002 at IIM, Bangalore.

  • International Conference on Globalisation and India: Addressing the Challenges, organized by The Academy of International Business (AIB), University of Hawaii, USA and Sailesh J. Mehta School of Management, IIT, Mumbai on January 31 to February 2, 2003 at IIT, Mumbai.

  • National Seminar on Building Brands in Indian Markets organized by Indian Institute of Management, Kozhikode in association with All India Council of Technical Education (AICTE) on 13th and 14th December 2003 at IIM, Kozhikode.

  • International Conference on Marketing in the Age of Convergence organized by Indian Institute of Management, Kozhikode on 7-8 January 2006.

  • 10th International Conference on Global Business and Economic Development organized by Society for Global Business & Economic Development, Montclair State University, New Jersey, USA and Ryukoku University at Kyoto, Japan from 8th to 11th August 2007.

 


Consultancy

Associated as a team member in consultancy assignments in the area of management (manpower planning and recruitment, restructuring) / marketing for following companies.

1. Ghodupdeo Engineering, Mumbai.
2. Deepak Fertilisers and Chemicals Ltd, Mumbai.
3. Bharat Heavy Electricals Ltd, Bhopal.
4. Dredging Corporation of India Ltd, Visakhapatnam.
5. Nuclear Power Corporation Ltd, Mumbai.
6. Maharashtra State Electricity Board, Mumbai.


Contact

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