Marketing Area
Marketing is central to any business. The quintessential goal of any organization is customer acquisition and retention. Marketing provides insights for managing the marketing mix viz product, price, place and promotion; besides undertaking STP (segmentation, targeting and positioning) to achieve customer satisfaction. A well designed marketing leads to delighted and loyal customer. Marketing Faculty at NITIE having rich experience in teaching and research help students learn the latest concepts, practices and tools in marketing. Training and consultancy activities of marketing area help organizations achieve their goal of being ‘customer oriented’ and ‘market focused’.
The Marketing Faculty at NITIE have expertise in Advertising, B2B Marketing, Brand Management, Consumer Behaviour, Digital Marketing, International Marketing, Marketing Research, Pricing, Retail Management, Rural Marketing, Sales and Distribution Management, Services Marketing and Strategic Marketing.
Following are the list of core and elective courses offered by the area for different programs at NITIE:
Core Courses Offered
Marketing Management
Electives Offered
Advertising
B2B Marketing
Brand Management
Consumer Behaviour
Digital Marketing
International Marketing
Marketing Research
Marketing of Hi-Tech Products
Green Marketing
Pricing of Products and Services
Retail Management
Rural Marketing
Sales and Distribution Management
Services Marketing
Online Buyer Behaviour
Area Coordinator: Prof. Neeraj Pandey
List of Faculty Members
Prof. B. M. Ghodeswar
Prof. M. K. Jha
Prof. Neeraj Pandey
Prof. Ranjan Chaudhuri
Prof. Rekha D. Chikhalkar
Prof. Sanjeev Verma
Prof. S. M. Dhume