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Dr. SANJEEV VERMA

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Dr.Sanjeev Verma
Ph.D (Marketing), MBA (Marketing), PGDCA
Assistant Professor (Marketing)
 

AREAS OF EXPERTISE

  • Services Operations Management

  • Services Marketing

  • Marketing Decision Making

  • Consumer Behavior

  • Marketing Research

RESEARCH & PUBLICATIONS
 
Publications

“Knowledge Management as the source of competitive advantage in Indian Service Industry: An Exploratory study” International Journal of Advances in Management (ISSN 0974-2611), Vol. 2, No. 6, June 2009, pp 25-31

“Do All Advertising Appeals Influence Consumer Purchase Decision: An Exploratory Study” Global Business Review, Vol 10, No1, pp.33-43, 2009 (January-June)-www.sagepublications.com

“Creating Customer Satisfaction and Profitable Value Chain with E-Commerce in Rural India: A Case Based Approach” International Journal of Business Insights and Transformation (ISSN 0974-5874), Volume 2, Issue 1, pp 51-62, (October08-March09), pp 51-63

“Do People Differ in their Response to Advertisements Stimuli: An Empirical Study” South Asian Journal of Management (In Print)

“Perceptual Differences among Customers towards determinants of Retail outlets” Abhigyan (ISSN 0970-2385), Vol XXVI, No.4, January-March 2009, pp 41-53

“Impact of Repetitive and Contextual Advertisements on Consumer Behavior: An Empirical Study” presented and published at International Conference on Management Science (ICAMS) organized by IEEE at Singapore in April 2009, pp 221-225

“Effect of CRM on Customer Satisfaction Level in Service Sector in India” Journal of Marketing and Communications (Under Review)

“A Comparative Analysis of Data Mining Technique for Customer Churn Prediction in the Indian Telecom Industry” Journal of Global Business Advancement (Under Review)

“Humor in Topical Ads: The Amul Way (A Case Study)”, Globsyn Journal of Management (ISSN 0973-9181), Vol 2, Issue 2, July 2009, pp 43-52

“An Empirical Analysis of Consumer’s Attitude towards over the counter (OTC) health supplements in India” International Journal of Indian Culture and Business Management, Vol 2, No.1, 2009, pp 1-10

“Meta Analysis of Banking Services in India: A Customer Centric Approach,” International Journal of Financial Services Management, Vol.3, No.3/4, pp 216-222, 2008

“A Framework for Determining Customer Satisfaction : An Empirical Analysis ”, International Journal of Electronic Marketing and Retailing, Vol 2, No.2, pp 190-201, 2008

“Analyzing the Adoption of Customer Relationship Management Systems in Indian Service Sector: An Empirical Study” International Journal of Electronic Customer Relationship Management, Vol 2, No.1, pp 85-99, 2008

“Business Ethics and Corporate Governance”, Indian Journal of Training and Development, Vol. XXXVIII No.2, April-June (2008)

“Youth Aspirations from Retail Environment in India: An Exploratory Study” International Journal of Advances in Management (ISSN 0974-2611), Vol No. 1 (1), pp 7-20, April 2008

“Opportunities in Indian Derivative and Commodities Market” Indian Journal of Finance, Vol 2, No. 1, April-May 2008

“Inclusion of Ethics and Social Responsibility in Curriculum: Essence of Time” University News (A Weekly Journal of Higher Education)- ISSN 0566-2257, Vol.46, No.10, March 2008, pp 11-16

“From Neurosciences to Consumer Buying Behavior” presented and published in IES Marketing Conference, Feb 28, 2008

“Perception of internal customers towards knowledge Management in Indian Service Sector: An Empirical Study” Management and Labor Studies, Volume 33, No. 1, Febraury 2008, pp 64--79

“Strategic Marketing of Indian Textile in WTO Member Countries: The Road Ahead” The Asian Economic Review, Vol 49, No. 3, December 2007, pp 475-484

“An Exploratory Study of Consumer Preferences for Retail Store Selection in Mumbai”, Indian Retail Review (ISSN 0972-8678), Vol. 1, Issue 2, Jul-Dec 2007, pp 15-18

“Indian Aviation Industry: Consumer Concerns or Environmental Disconcerns”, Economic Challenger, Issue 37, No. 10, October-December 2007, pp 6-8

“Impact of Branding on Organizational Performance in the Not for Profit Sector”, Indian Journal of Marketing, Vol. XXXVII, No. 9, September 2007, pp16-19

“Challenges in the Adoption of E-Commerce in Agribusiness Sector in India”, presented and published in International conference on Agribusiness and Food Industry in Developing Countries: Challenges and Opportunities organized by IIM, Lucknow in association with Tennessee State University and South Carolina University, August 2007, pp 27-3109

 “Role of Ethics and Values in Higher Education”, presented and published in International conference on Higher Education organized by IISc, Bangalore in association with UGC and AICTE, July 2007, pp 281-286

“Role of CSR in Developing Economies (with special reference to India)”, presented and published in proceeding of International Marketing Conference on Marketing and Society organized by IIM, Kozhikode, April 2007, pp 139-146

“Socio-Cultural Changes: The Meta Analysis of Economic Challenges Ahead”, The Economic Challenger, n8. Issue 31, April-June 2006, p. 55-58

“Marketing Strategies to Create the Competitive Advantage for Banking Sector in India”, presented and published in proceeding of International conference on Creating Competitive Advantage in Global Economy organized by PCTE, Ludhiana and sponsored by AICTE, April 2006

“Competitive Marketing Strategy for Indian Tourism Industry Post 2005 with Reference to Aviation Sector: A Meta Analysis”, presented and published in proceeding of National Seminar on Changing Dimensions of Tourism Industry organized by IITTM, Gwalior and sponsored by IIPC (AICTE), Febraury 2006

“Indian Textile Industry: Its Past, Present and Future in the light of WTO Regime”, presented and published in proceeding of International conference on Role of Developing Economies in WTO Regime organized by BVIMR, N.Delhi in association with AICTE, Febraury 2006

“Changing Dimensions of Work-Culture in Indian Banking Sector” presented and published in proceeding of National Seminar on “Banking in the new Millennium-Issues, Challenges and Strategies” on Febraury, 2006 at D.A.V. College, Malout

The Changing Face of Education, ed. AIM, Teacher Education in Communication Age, Wisdom Publications, ISBN 81-89547-16-X, 2006, p. 277-280

“Marketing of Banking Services” presented and published in proceeding of National Seminar on “Marketing of Consumer Services” organized by Government (PG) College (Sponsored by Govt. of Haryana) at Karnal on 6-7 January, 2006


“Role of FDI in Indian Retail Industry” presented and published in proceeding of  National Seminar on “Foreign Direct Investment in Retail Business” organized by Guru Nanak Khalsa College, Karnal (NAAC Accredited B+) on 18 January, 2006

“Foreign Direct Investment in India” presented and published in proceeding of  National Seminar on “Foreign Direct Investment” organized by S.D.College, Muzzafarnagar in association with AICTE, November 2005

Book Review of “The Fortune at the Bottom of Pyramid: Eradicating Poverty through Profits” The Journal of Commerce and Trade, Vol. 1, No. 1, October 2005

“Business Process Reengineering: A Radical Change Offering Specific Recommendations”, The Journal of Commerce and Trade, v1, n2, October 2005, p. 52-55

Editorial Board/Reviewer

Reviewer, African Journal of Management Studies

Reviewer, Udyog Pragati: The Journal for Practicing Managers, Mumbai

Reviewer, Services Marketing: Text and Cases, 2e, Rajendra Nargundkar, Tata McGraw Hill Publishing, 2008

Faculty Coordinator, “Verve: A NITIE Students Magazine (Quarterly)”, Mumbai

Member, Editorial Board of “Delhi Business Review: An International Journal of Society for Human Transformation and Research (ISSN: 0972-222x)” from July 2001 to June 2002


           
Invited Session/Keynote Session/Session Chaired


Chaired a technical session in International Conference of Advanced Management Sciences (ICAMS’2009) organized by IEEE in April 2009 at Singapore

Delivered a invited session on “Gaining Consumer Confidence through CSR Initiatives” at Corporate Social Responsibility Forum organized by Times of India and TEFLA on 14 August’2008 at Bhubaneshwar

Chaired a session on Marketing in National Conference on Business Optimization Research Waves organized by National Institute of Industrial Engineering (NITIE) and Indian Institute of Technology (IIT), Mumbai (15 Febraury’2007)

Keynote speaker in National Seminar on Marketing of Consumer Services organized by Government (PG) College (Sponsored by Govt. of Haryana), Karnal (Febraury’2006)


International/National Conference Organized


Executive member of organizing committee for the Ninth Global Conference on “Flexible Systems Management” organized under the joint auspicious of National Institute of Industrial Engineering (NITIE), Mumbai, Global Institute of Flexible Systems Management, Katholieke Universiteit Leuven, University of Taxas, National Insurance Academy & Indian Institute of Technology (IIT), Mumbai scheduled to be organized on November 12-14, 2009 at NITIE, Mumbai

Executive member of organizing committee for the National Conference on “Business Optimization Research Wave” organized under the joint auspicious of National Institute of Industrial Engineering (NITIE), Mumbai & Indian Institute of Technology (IIT), Mumbai on Feb. 15-17, 2007 at NITIE, Mumbai

Executive member of organizing committee for the Third International Conference organized under the joint auspicious of DSPSR, GGS Indraprastha University & DOEACC, Ministry of IT, Government of India on Jan 8-9, 2002 at New Delhi on the broad theme "Technical Convergence- The Human Perspective".


Research Guided

Ph.D: 1

PG Dissertations/Projects Guided: 32

 

Examiner

Internal Examiner for Fellow Students and PGP Students at NITIE

External Examiner, Viva Voice for Post Graduate (MBA-Final Year) Projects at Amity University, Noida (February 2006)
 

CONSULTANCY

Industrial Engineering Study for Ranbaxy Laboratories Ltd (2009-10)

Human Capital Assessment for Bharat Petroleum Corporation Ltd (2009-10)

Manpower Assessment Study (PCS) for Hindustan Petroleum Corporation Ltd (2009-10)

High Format Retail Outlet for Bharat Petroleum Corporation Ltd (2005-2006)

TEACHING

Taught following courses in the area of marketing at doctoral, post-graduate and undergraduate level 

Services Operations Management
Services Marketing
Market Decision Making
Consumer Behavior

TRAINING

Management Development Programmes

Conducted management development programme for various organizations in the following area


Customer Satisfaction Management
Customer Driven Service
Attracting and Retaining Customers
Building Customer Centric Organization
Marketing Effectiveness
Marketing Services
Services Operations Management

Unit Based Programmes

Conducted Company Specific Programs of short duration (upto 5 days) for many companies, a few of them are:

“Services Marketing” for CRISIL (CCAP-CRISIAL Certified Analyst Programme)

“Marketing Skills” for Larsen and Toubro

“Customer Satisfaction Management” for Larsen and Toubro

"Managerial Skills" for Bharat Heavy Electrical Ltd, Bangalore

"Managerial Effectiveness" for HMT

“Attracting and Retaining Customers” for Punjab National bank etc.

ADDITIONAL INFORMATION

Advisory Board

Member, Advisory Board, Rhythm Consultancy (www.rcas.co.in)

Member, Advisory Board, MAARG Consultancy (www.maarg.co.in)

Professional Courses Done

Balanced Scorecard from Asian Productivity Organization, Tokyo, Japan in 2008

Quality Management System ISO 9001: 2000 Lead Auditorship training from DNV in 2008

Certified Entrepreneurship Educator from Indian Business School ((SB), Hyderabad in 2007-2008

SAP: Business Process Integration-I from SAP Lab at Symbiosis Center for Management and Human Resource Development (SCMHRD), Pune in 2007

Administrative Experience

Executive Member of committee for launching new Post Graduate Programme in International Business (PGP-IB) at NITIE, Mumbai (2009-10)

Executive Member of committee for Management Development Programme (MDP) at NITIE, Mumbai (2009-2010)

Executive Member of committee for Post Graduate Programme Curriculum Review at NITIE, Mumbai (2008-09)
Hostel Warden, NITIE, Mumbai (Since 2007 to till date )

Executive Member of committee for Sadbhavna and Communal Harmony at NITIE, Mumbai

(Since 2007 to till date)

Executive Member of Selection Committee (UDC) at NITIE, Mumbai (2008-09)

Executive Member of NITIE Officers Club, NITIE, Mumbai (2007-2008)

Co-convener, Team Rendezvous, NITIE, Mumbai (Since 2007 to till date)

Faculty Coordinator, VERVE-NITIE Students Magazine (Since 2007 to till date)

Coordinator, Department of Management Studies, JSSATE, Noida (2004-2005)

Contact Details

 E-mail: इस ईमेल पते को संरक्षित किया जा रहा है स्पैम बॉट से ! आपको यह देखने के लिए जावास्क्रिप्ट सक्रिय होना चहिये , इस ईमेल पते को संरक्षित किया जा रहा है स्पैम बॉट से ! आपको यह देखने के लिए जावास्क्रिप्ट सक्रिय होना चहिये