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Dr Ranjan Chaudhuri

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 B. Sc. Agric. (Hons), MBA (Marketing), Ph.D, NIT Durgapur

 

Assistant Professor,
Marketing, General Management Group

 

Area of Expertise

  • Services Marketing

  • Retail Marketing

  • Rural Marketing

  • Marketing Management

Publications

International

  1. “Input-Output Relationship of Industrial Production Fundamentals on National   Market,” International Journal of AMSE, France, Modelling D-2002, Vol. 23 nº 1

  2. “A System Theoretic Analysis and Synthesis of the Dynamics of Lubricants” Association of Modelling and Simulation Techniques in Enterprises (AMSE),   France, International Journal of Modelling, Measurement & Control, Series D, 2004

  3. “Dynamic Simulation of Strategy in Planning and Operation of an Indian Petroleum Company”, South Asian Journal of Management", Volume 11 Issue 1 : Jan-Mar 2004, pp. 31 – 58

  4. “Incorporating flexibility in Information Technology strategies to answer contemporary marketing issues,” Global Journal of Flexible Systems Management, December 2006

  5. “RFID in the Retail Industry: Integration to Application in the Indian Perspective,” accepted in the Journal of Advances in Management Research, June 2007

  6. “Innovation in Rural Distribution Networks: A Digital Inclusion Initiative,”communicated to International Journal on Electronic Markets, Routledge, Taylor and Francis Group

National

  1. “Identification of the Interactions of Industry-dependent State Variables on Movement of National Market Index,” Journal of the Institution of Engineers (India), Interdisciplinary Division, November 2000, awarded Jawaharlal Nehru Memorial Medal 2001 as the best research paper at the 16th Indian Engineering Congress, Indian Institute of Technology, Kharagpur, 02 December, 2002“ 

  2. The Widening Horizon of Internet” Journal of the Institution of Engineers (India), Computer Engineering Division, November 2002. 

  3. “A Conceptual Framework of Agricultural Robotic Systems” Journal of the Institution of Engineers’ (India), Mechanical Engineering Division, Volume 80, May 1999, ISSN 0020-3408, pp. 41 – 46. 

  4. “Decision Making in Stock Market Management,” Journal of the Institution of Engineers’ (India), Interdisciplinary Panel, Vol. 85, May 2004, ISSN 0970-9843, pp. 33 – 36. 

  5. “The Structure, Identification, Prediction and Filtering of Macro – Economic System of National GDP,” Finance India, June 2007, (Vol. XXI No. 2) 

  6. “Journey to the Centre of the Customer’s Mind,” accepted for publication in the Indian Journal of Marketing, September issue of the Journal

 Books and Monographs

  1. “World Wide Wave: Prospects and Paradigms,” Local Champions to Global Masters: Mobilization for Growth, edited by Upendra Dhar, Santosh Dhar, Mala Srivastava Prestige Institute of Management, Indore, published by Excel Books, A-45, Nariana, Phase I, New Delhi 110028, 2002. 

  2. “WTO: Hope for the Millions,” WTO & Competitiveness, edited by D Panduranga Rao, Chapter 46, pp. 520 – 534, Published by Excel Books,A-45, Nariana, Phase I, New Delhi 110028, ISBN 81- 7446 – 251 – 1, 2001 

  3.  “Performance Evaluation of an Indian Petroleum Company,” Management of Research & Development in the New Millennium, Edited by D K Banwet et al, Macmillan India Ltd., 2003, pp. 473 – 497

Teaching and Training

Subjects taught at PG Level

  • Services marketing

  • Industrial Marketing

  • Retail Marketing

  • Marketing ManagementBusiness

  • Environment and Corporate Strategy

 Management Development Programmes (MDPs) offered

Creating a Customer Centric Company, Jaypee Cements, Ghaziabad

 Teaching Experience

  • Assistant Professor, General Management Group, NITIE, Mumbai, from July 2007. 

  • Assistant Professor and Coordinator, Marketing SBU, SPJIMR, Mumbai,
         March 2007 to June 2007.

  • Visiting Assistant Professor, Department of Management Studies,
         Indian Institute of Technology, Delhi, January 2006 to February 2007.

  • Senior Lecturer and Head, Management Group, NSHM Academy, Durgapur,
         West Bengal, from January 2004 to December 2005.

  • Lecturer, Globsyn Business School, Kolkata, May 2005 to December 2005.

  • Lecturer, B P Poddar Institute of Management & Technology, Kolkata,
         December 2001 to April 2003.

Research Guidance

Guided about 5 MBA dissertations in Marketing Management area.

Reviewer

  • International Journal of Modelling, Measurement & Control, Association of
          Modelling and Simulation Techniques in Enterprises (AMSE), France

  • Marketing Management, SAP edition, Kotler, Keller, Koshy, Jha, Pearson Education, 2007

Member/Affiliations

  • Global Institute of Flexible Systems Management, New Delhi, since 2006.

  • Society of Automotive Engineers’, USA, since 2001.

 Conferences and Seminars

International

  1. “Dynamic Simulation and Performance of an Indian Petroleum Company”, the 2nd International Conference on System Identification and Control Problems, Moscow, SICPRO ’03 29-31 January, 2003, Travel Grant by AICTE and Indian National Science Academy

  2. “Performance Evaluation of an Indian Petroleum Company” International Conference on Management of Research & Development (ICMARD ’03), Indian Institute of Technology, Delhi, January 2003.

  3. “Identification of the Interactions of Weather – Dependent State Variables on Daily Green Tea Leaf Production” 11 IFAC International Conference on System Identification, SYSID ’97, Fukuoka Institute of Technology, Kitakyushu International Conference Centre, Japan, 8 – 11 July 1997, Travel grant sponsored by International Federation of Automatic Control and Japan Society for Promotion of Science.

  4. “Mapping flexibility in corporate strategy: A Westside story,” accepted for presentation in the 7th International Conference of Global Institute of Flexible Systems Technology, GLOGIFT 2007, Noida=

  5. “A strategic insight into electronic government, data collection, and privacy issues in India,” accepted for presentation and subsequent publication at the International Conference on Electronic Governance, ICEG 2007, Hyderabad

National

  1. “Integrating Global Trade: Generic Strategies for Competitive Advantage in Indian Perspective,” National Seminar on WTO and Allied Issues. Indian Institute of Foreign Trade, New Delhi, February 2-3, 2002, invited paper.

  2. “Long-term Strategy for Planning and Operation of an Indian Petroleum Company,” Seminar on WTO and Allied Issues, IIM Lucknow, February 24-25, 2001, Silver Plaque as Award of Appreciation.

  3. “Strategic Planning and Management for Operation and Marketing of an Indian Petroleum Company,” All India Science, Engineering and Technological Degree Colleges Academic Meet, 2002, organized by FOSET, B E College (D U), 6 April 2002, Third Prize for paper presentation.

  4. “WTO: Hope for the Millions,” 13th Management Education Convention of AIMS, Andhra University, August 25 - 27, 2001, Visakhapatnam

  5. “Fifth WTO Ministerial Conference in Cancun: A Change in the Quality of Negotiations between Developing and Developed Countries”, presented in National Seminar on WTO: A Framework for Opportunities --- An Indian Perspective, Lucknow University, Lucknow, March 21 & 22, 2004

  6. “From Outsourcing to Alliances: Strategies for India”, 8th Annual Convention, Strategic Issues in Development Organizations and Corporate Social Responsibility, Indian Institute  of Forest Management, Bhopal, May 9-11, 2005

  7. “The Outsourcing: Prospect, Paradigm and Pedagogy”, Seminar on Scope of Out-Sourcing Modes in Higher Education System, West Bengal University of Technology, Kolkata, 18 February, 2005

  8. Economic Competitiveness in Asian, African and Latin American Countries in 2005 and Beyond ” Conference on Global Competitiveness, IIMK, March 2006

Recent Articles in Magazines

  1. “The Great Indian Retail Race: Indian retailing sector is at a high growth trajectory,” Career Economy, Vol. 8, No. 3, May 2007, pp. 32 – 33

  2. “Aviation: The dream ride of Indian aviation sector is still a strong possibility,” Career Economy, Vol. 8, No. 5, July 2007, pp. 24 – 25

Other Publications

  1. “Dynamics of Lubricants: A System Theoretic Analysis and Synthesis”, International Conference on Business, Decision and Technology BDT’02, 18-20 March 2002, Kuwait City, Kuwait
     

  2. “Simulation of Discrete Event Short-term National Market ", 9th IFAC Symposium on Large Scale Systems: Theory and Application, LSS2001, Bucharest, Romania, July 18-20, 2001
     

  3. “Identification of Spatially Distributed Soil Variables with Computer-aided Self-organization of Mathematical Models and Suggestive Examination of Fuzzy Controller for Soil Management,” IFAC Workshop on Intelligent Control for Agricultural Application, August 22-24, 2001, Bali, Indonesia
     

  4. “Spatially Modelling and Fuzzy Controller for Soil Variable Management,” IFAC/CIGR Workshop on Artificial Intelligence in Agriculture, 15 November 2000 Godollo, Hungary
     

  5. “Processing of Signals from Money Market Intelligence: A New Approach,” ICCCD International Conference on Communications, Computers and Devices, IIT, Kharagpur, December 14-16, 2000
     

  6. “The Structure, Identification, Prediction and Filtering of Macroeconomic System,” Fourth International Conference on System Identification and Control Problems (SICPRO’05), Moscow, Russia, 25 – 28 January, 2005
     

  7. “Recursive Movement of National Market Index,” Sixth International Conference on System Identification and Control Problems, January 29 to February 1, 2007, Moscow, Russia
     

  8. “Prospects and Paradigms of the Future Economic Growth in Asian, African and Latin American Countries in 2005 and Beyond,” 2006 Global Business Conference, Bangkok

 Invited Sessions

  1. Invited Speaker, Shailesh J Mehta School of Management, IIT Bombay, on “Making Indian Competitiveness Sustainable: A Global Perspective,” 21 September 2006,

  2. Session Chair, Marketing Rostrum on “Experiential Marketing,” Department of Management Studies, Indian Institute of Technology Delhi,

  3. Panelist and Invited Speaker, National Seminar on Making India Competitive Through Technology & Good Governance on 19-20 August 2006, IIT Delhi, deliberated on the theme Competing With Global Giants.

Consultancy

NSHM Business School, Kolkata, Preparation of Vision Document, 2006

Community Service

B C K V State Agricultural University representative to the Students’ Health Home, Government of West Bengal, 1994-1997

 Awards

  • National Merit Scholarship, 1993

  • BCKV State Agricultural University Merit Scholarship, 1993 – 1997

  • The 2nd Best Paper Award at the All India Inter Science, Engineering & Technology Colleges Academic Meet 2000, July 14-15, 2000, Bengal Engineering College (Deemed University)  Howrah, West Bengal

  • Award of appreciation for research paper presentation, a Silver Plaque at the Seminar on WTO and Allied Issues, IIM Lucknow, February 24-25, 2001

  • Nominated for Indian National Science Academy (INSA) Young Scientist Award for the Year 2003 - 2004

  • Awarded Jawaharlal Nehru Memorial Medal at the Sixteenth Indian Engineering Congress at IIT, Kharagpur, West Bengal, 2 December, 2001

  • The 3rd Best Paper Award at the All India Inter Science, Engineering & Technology Colleges Academic Meet 2002, 6 April, 2002, Bengal Engineering College (Deemed University) Howrah, West Bengal

My Family

My family comprising of my wife Sumana and daughter Roshni resides with me on campus. 

Contact Me

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