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Marketing Area

Marketing Area

Marketing is central to any business. The quintessential goal of any organization is customer acquisition and retention. Marketing provides insights for managing the marketing mix viz product, price, place and promotion; besides undertaking STP (segmentation, targeting and positioning) to achieve customer satisfaction. A well designed marketing leads to delighted and loyal customer. Marketing Faculty at NITIE having rich experience in teaching and research help students learn the latest concepts, practices and tools in marketing. Training and consultancy activities of marketing area help organizations achieve their goal of being ‘customer oriented’ and ‘market focused’.

The Marketing Faculty at  NITIE have expertise in Advertising, B2B Marketing, Brand Management, Consumer Behaviour, Digital Marketing, International Marketing, Marketing Research, Pricing, Retail Management, Rural Marketing, Sales and Distribution Management, Services Marketing and Strategic Marketing.

Following are the list of core and elective courses offered by the area for different programs at NITIE:

Core Courses Offered

Marketing Management

Electives Offered


B2B Marketing

Brand Management

Consumer Behaviour

Digital Marketing

International Marketing

Marketing Research

Marketing of Hi-Tech Products

Green Marketing

Pricing of Products and Services

Retail Management

Rural Marketing

Sales and Distribution Management

Services Marketing

Online Buyer Behaviour


Area Coordinator: Prof. Neeraj Pandey

List of Faculty Members

Prof. B. M. Ghodeswar

Prof. M. K. Jha

Prof. Neeraj Pandey

Prof. Ranjan Chaudhuri

Prof. Rekha D. Chikhalkar

Prof. Sanjeev Verma

Prof. S. M. Dhume